Le Cat Cafe

Brand | Packaging | Illustration | Photography | Motion | Web

Instructor: Gigi McGee

Le Cat Café is a Parisian-themed cat café located in Philadelphia. Maintaining the Parisian theme and the main demographic visiting Le Cat Café, the brand highlights the more quirky and humorous nature of cat cafes and references more vintage French design aesthetics while still being appealing and modern.

new logo:

old logo:

fonts and color pallets:

patterns:

illustrations

A set of simple and fun illustrations that can be used across applications. Based on the vintage match book illustration style.

website

The rebranded website emphasizes what makes Le Cat Cafe stand out: the community events. And utilizes dynamic illustrated graphics to advertise their events. The updated cat adoption database provides up-to-date information about the cats, including their bios and adoption status, giving potential adopters all the necessary details.