Le cat cafe

brand identity redesign

Le Cat Café is a Parisian-themed cat café located in Philadelphia. The café functions as the headquarters and adoption center for Green Street Rescue, a Philadelphia non-profit cat rescue, with the “café” aspect being self-serve coffee and cider. The café primarily serves as a way for friends and families to meet and spend time with adoptable cats through hour-long or half-hour-long sessions or community-based events like yoga and game nights.

rebrand concept

Maintaining the Parisian theme and the main demographic visiting Le Cat Café, the brand highlights the more quirky and humorous nature of cat cafes and references more vintage French design aesthetics while still being appealing and modern.

motion piece

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